Ability Prosthetics and Orthotics: 3 Roads has enjoyed a 10 year relationship with Ability Prosthetics and Orthotics. We developed a communication strategy for Ability with the clear goal to increase business for the company by educating the public about the incredible advances in prosthetic technology. We earned media placements in all media formats included national hits on The Today Show, Extreme Home Makeover, and NBC Nightly News, and numerous TV, radio and print stories in targeted regional media outlets. Each media placement brought in new clientele for Ability and Ability grew from three to ten offices in the mid-Atlantic region. Over the years 3 Roads expanded strategic communication planning with a relationship-building strategy and implementation; media materials development and production; video b-roll for media relations and video clips for social media.
This video clip is a compilation of client testimonials and lives on the Ability website. It is also used as a scene-setter for speaking to community groups.