Selective Service System PSA
Selective Service System: For our longtime client, 3 Roads used its video production capabilities and multiple distribution platforms to educate and motivate males, age 18-24, to register in the Selective Service System. Selective Service has traditionally had difficulty reaching this demographic to inform them of their obligation to register. To reach that audience, 3 Roads developed a series of :30 second video “Tips.” The Tips received wide distribution on public TV, cable and community television, on numerous state education resource web sites, and through Social Media. Within its first two years of distribution, 25 Tips received more than $12 million in equivalent advertising value.
This PSA is one of a series that 3 Roads recently produced. The PSAs are shown on jumbo screens at sporting events around the country with each PSA tailored to football, soccer, or baseball audiences.